A comprehensive, actionable guide to building significant income as a mortgage pros, team, or brokerage. Create a repeatable, scalable system to generate new listings, build meaningful relationships, gain market expertise, and close more deals by leveraging public records and targeted outbound marketing.
A Play answers the hard questions of targeted outbound marketing. Each Play combines the three essential components into one pre-tested strategy.
A targeted list of the right properties and owners.
Great messaging branded to your company.
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Delivered via direct mail, email, phone, or online ads.
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Who should I target?
What should I say?
How do I reach them effectively?
In one click, send the right message to the right people at the right time - close more opportunities and grow your business.
Pick a marketing strategy that fits your goals. Whether generating new opportunities for your business or building a brand, Plays offer an all-in-one solution to grow your business.
Branded marketing templates you can tweak and send in one click - direct mail, email, online ads, calls, and more. Go from fresh idea to executed campaign in minutes.
Automate your Play to run continuously. As new opportunities pop-up, your marketing strategy executes seamlessly in real time.
Select a strategy to run the play or review strategy, guidance, example lists, and marketing templates.
Get the complete guide to read on the go. No login required.
To grow your business, you need to evolve your strategy. PropertyRadar Plays take you beyond gathering to hunting and farming, where real growth begins.
01
Gathering
HOPE & WAIT
Where most start. Word-of-mouth, referrals, inbound marketing, advertising, and buying leads. You wait for deals to come your way, but lack control over timing, quality, or profitability. If you want to grow, it’s time to evolve beyond gathering.
02
Hunting
DEALS TODAY
Where you get proactive. Identify and connect directly with the customers that most likely need you right now. Whether due to property characteristics, distress, or life events, you can leverage public records to get deals done today.
03
Farming
MORE TOMORROW
Where you enable real long-term growth. Start building your brand with all of the customers you’d ultimately like to do business with. By consistently marketing to them over time, you will build a long-term, predictable pipeline of new business.
Control
You decide which properties and owners to pursue and when to do it.
Efficiency
Focus your time and money on the most promising opportunities.
Predictability
Consistent action that you control creates consistent leads.
Scalability
Hunting generates deals today. Farming builds a pipeline for tomorrow.
THE BOTTOM LINE
Join thousands of professionals who trust PropertyRadar to grow their business.
