What is Aging Homes?
The longer someone owns a home, the more likely it is that major systems will age out. After 10 or 20 years, roofs, HVAC, water heaters, and electrical systems often need service or replacement. Targeting older homes lets you offer proactive solutions before costly failures happen, while tapping into equity-rich homeowners ensures they are able to invest.The Right Audience
Owners of older homes that likely need updates to core systems. Your best prospects will have equity and financial stability, making them ideal prospects for higher-ticket services.Outreach Channels
Direct mail establishes credibility and educates homeowners on timing. Phone outreach|email|or door knocking provide personal follow-up for those ready to act. Online ads reinforce urgency by highlighting common system lifecycles. SMS should be reserved for warm outreach to past clients or engaged leads.Measuring Success
Track booked inspections by ownership length and monitor service upgrades tied to your audience. Over time, measure conversion rates from outreach to scheduled inspections, aiming for steady growth as awareness builds.