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Generate New Opportunities with Plays

Stop searching for leads and start creating new opportunities for your business. Plays provide expertly built, targeted outbound marketing strategies to turn public records data into deals. Go from idea to outbound campaign in minutes.

Explore Plays for Your Industry

We’ve curated expert strategies just for you. Select your next Play from our Industry Playbooks below.

investment

Real Estate Investors

Stop waiting for deals. Use Plays to target motivated sellers based on life events and distress signals to grow your business today.

Explore This Playbook
key

Residential Agents

Stop buying leads and waiting on referrals. Use Plays to proactively find new listings, build great relationships, and dominate your local market.

Explore This Playbook
mortgage

Mortgage Pros

Stop buying expensive leads. Use plays to identify and connect with high-potential borrowers for refinancing, purchases, and specialty loans.

Explore This Playbook
Services

Home & Property Services

Stop buying leads and waiting for customers to find you. Use Plays to get in front of local homeowners who need your services today.

Explore This Playbook
my-business

Commercial Agents

Stop waiting for deals. Use Plays to proactively find new listings, connect with decision makers, and dominate your local market.

Explore This Playbook

Why Targeted Outbound Marketing

The Difference Between Waiting for Business and Winning It.

YOU GO TO THEM (OUTBOUND)

Spray & Wait

Newspaper, radio, TV, Every Door Direct Mail

Target & Connect

Targeted direct mail, email, online ads, cold calls, door knocking

THEY COME TO YOU (INBOUND)

Post & Wait

Blogs, social posts, podcasts, videos, websites

Wait & Pay

SEO, paid search, directory, lead gen platforms (Zillow)

ANYONE
THE RIGHT PEOPLE
Anyone Outbound

Spray & Wait

Newspaper, radio, TV, Every Door Direct Mail

Targeted Outbound

Target & Connect

Targeted direct mail, email, online ads, cold calls, door knocking

Anyone Inbound

Post & Wait

Blogs, social posts, podcasts, videos, websites

Targeted Inbound

Wait & Pay

SEO, paid search, directory, lead gen platforms (Zillow)

Control

You decide which properties and owners to pursue and when to do it.

Efficiency

Focus your time and money on the most promising opportunities.

Predictability

Consistent action that you control creates consistent leads.

Scalability

Hunting generates deals today. Farming builds a pipeline for tomorrow.

THE BOTTOM LINE

"If you’re waiting on leads, you’re not in control of your business. Winners don’t wait - they Target & Connect, strategically, consistently, and with purpose."

A Play is Your Marketing System

A Play answers the hard questions of targeted outbound marketing. Each Play combines the three essential components into one pre-tested strategy.

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The Right Prospects

A targeted list of the right properties and owners.

Awesome Templates

Great messaging branded to your company.

The Right Channel

Delivered via direct mail, email, phone, or online ads.

Hover over the cards to explore each component
Audience

Who should I target?

Message

What should I say?

Outreach

How do I reach them effectively?

How Plays Work

In one click, send the right message to the right people at the right time - close more opportunities and grow your business.

chooseaplay

1. Choose a Play

Pick a marketing strategy that fits your goals. Whether generating new opportunities for your business or building a brand, Plays offer an all-in-one solution to grow your business.

Review + Send

2. Review + Send

Branded marketing templates you can tweak and send in one click - direct mail, email, online ads, calls, and more. Go from fresh idea to executed campaign in minutes.

Automate + Close

3. Automate + Close

Automate your Play to run continuously. As new opportunities pop-up, your marketing strategy executes seamlessly in real time.

Evolve Your Business: Gathering › Hunting › Farming

To grow your business, you need to evolve your strategy. PropertyRadar Plays take you beyond gathering to hunting and farming, where real growth begins.

01

Gathering

HOPE & WAIT

Where most start. Word-of-mouth, referrals, inbound marketing, advertising, and buying leads. You wait for deals to come your way, but lack control over timing, quality, or profitability. If you want to grow, it’s time to evolve beyond gathering.

02

Hunting

DEALS TODAY

Where you get proactive. Identify and connect directly with the customers that most likely need you right now. Whether due to property characteristics, distress, or life events, you can leverage public records to get deals done today.

03

Farming

MORE TOMORROW

Where you enable real long-term growth. Start building your brand with all of the customers you’d ultimately like to do business with. By consistently marketing to them over time, you will build a long-term, predictable pipeline of new business.

Hear From Our Customers

Real estate investors, real estate agents, mortgage pros, service providers, and local businesses use PropertyRadar to run Plays every day.

★★★★★ ★★★★★
"I have used Property Radar since its inception. Their data and their constant upgrades have made my business such a success. The data they provide is the best out there and their customer support is equal. There is nobody in the real estate investment business that can be successful without using Radar."
Andrew K.
Angel Garcia
Angel Garcia
Owner
Joe Shalaby
Joe Shalaby
Founder
★★★★★ ★★★★★
"The search detail is awesome. You can really narrow a list to the specific properties. Integration with zapier automates my potential lead and marketing campaigns."
Allen Markel
"The information is inaluable in my business as a Realtor. Easy to find, navigate and understand."
Evelyn Santiago Blanks
Davis Nicart
Davis Nicart
Mortgage Broker

Ready to Run Your First Play?

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