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ARM Reset Refinance

What is ARM Reset Refinance?

Homeowners with adjustable-rate mortgages (ARMs) facing an upcoming reset can protect themselves from rising monthly payments by refinancing into a fixed-rate loan. Acting before rates adjust ensures stability, predictability, and peace of mind.

The Right Audience

This play resonates with homeowners who have ARMs nearing their initial reset period—typically within 6–12 months. They are motivated by the desire to avoid rising payments, protect household budgets, and lock in favorable long-term rates.
1st Rate Type: Adjustable Owner Occ?: Yes 1st ARM Initial Rest: Next 90 Days

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The Right Message

Reassure borrowers that a proactive refinance avoids sudden cost increases and provides certainty. Highlight stability, control, and peace of mind, not just rate savings. The message should balance urgency with empathy, positioning refinancing as a smart, protective move.

Key Themes

Protect against rising monthly costs
Gain stability with a fixed rate
Act now while rates remain favorable

Calls to Action

Schedule a refinance consultation
Use our refinance calculator
Start a pre-approval application today

Browse ARM Reset Refinance Templates in our Marketplace

Example Templates

Outreach Channels

Lead with direct mail and email to build awareness and urgency. Follow with phone calls to high-priority prospects for one-on-one consultation. Reinforce trust and visibility with online ads|reminding borrowers of the reset deadline. SMS is less effective due to limited detail for financial scenarios.

Recommended

Direct Mail
Email
Phone Calls

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Online Ads

Measuring Success

Success is measured by the number of ARM borrowers refinancing before their reset date, total refinance loan volume, and borrower engagement with tools like refinance calculators and consultations. Track conversions within 3–6 months of outreach.