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Divorce

What is Divorce?

Divorce often forces decisions about property—decisions that are emotional, urgent, and high-stakes. This play helps you connect with both parties as a calm, neutral expert who can help them move forward with less stress and more clarity.

The Right Audience

Couples who recently filed for divorce, ideally within the last 30 days. Properties should not already be listed for sale. New divorce data will allow filtering based on the filing date for more precision.
Divorce?: Yes Divorce Filing Date: Last 30 Days Listed for Sale?: No

See How Many Divorce Are in Your Market

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The Right Message

Divorce isn’t a moment for marketing—it’s a time for care. Lead with empathy and calm. Keep your message neutral, respectful, and focused on what matters to both parties: clarity, privacy, and fairness. Let them know you’ll guide them through the process without pressure or bias.

Key Themes

Selling a home doesn’t have to be a battle.
Is it time to part ways with your home?
Want to quietly sell your home? Confidential consultations available.

Calls to Action

Schedule your confidential consultation.
Private appointment booking link.
Review your options discreetly with no pressure.

Browse Divorce Templates in our Marketplace

Example Templates

Outreach Channels

Start with email to give couples space to review your offer on their terms. Then follow up by phone for a more personal conversation. Use direct mail to reinforce your neutral support. Build referral relationships with divorce attorneys who can vouch for your approach.

Recommended

Phone Outreach
Email Marketing

supporting

Direct Mail
Attorney Referrals

Measuring Success

Track consultations booked, referrals from attorneys, and listings secured. Don’t just focus on transactions—these leads take time. Measure follow-ups, conversations, and whether both parties feel supported through the process.