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Vacant Properties

What is Vacant Properties?

USPS flags properties as vacant when mail isn’t being picked up. While someone may still live there, it often signals distress, absentee ownership, or lack of upkeep. These properties typically sell sooner than others, making them strong opportunities when handled with curiosity and care.

The Right Audience

Non-owner-occupied properties flagged as vacant by USPS, with different mailing and site addresses. Focus on owners not currently picking up mail, who may be distant or disengaged, but still motivated to resolve the property situation.
Site Vacant?: Yes Same Address?: No Owner Occ?: No Est Equity %: 30+ Listed for Sale?: No

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The Right Message

Use light, supportive language—don’t assume abandonment. Position yourself as a curious neighbor or local resource checking in. Highlight your ability to help simplify next steps, whether it’s managing, selling, or just getting eyes on the property.

Key Themes

Curious local noticing possible vacancy
Offering to check or help manage property
Options for fast, private resolution

Calls to Action

Want me to check on your property and report back?
Ready to discuss simple solutions for your vacant home?
Let’s connect about what to do next with your property.

Browse Vacant Properties Templates in our Marketplace

Example Templates

Outreach Channels

Direct Mail works if sent to the owner’s mailing address (not the site). Phone and email are effective for direct outreach|while online ads help keep visibility high during periods of non-response. Consistency and persistence are key.

Recommended

Direct Mail
Phone Outreach

supporting

Email Marketing
Online Ads

Measuring Success

Track response rate to curiosity-driven outreach. Success comes from securing first conversations, property checks, and early offers before the owner re-engages or lists publicly. Monitor return mail to refine targeting.

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