Skip to main content
Pricing
Try it Free

Mutual Marketing with Realtors

What is Mutual Marketing with Realtors?

Homeowners often need both a service pro and a real estate expert. By teaming up with trusted agents, you can promote each other’s services in a compliant, value-first way. Done right, it’s a way to expand your reach—not swap referrals.

The Right Audience

Agents with active listings, open houses, or clients moving into your service area. Focus on those you’ve worked with before or who serve similar neighborhoods and price points. Good partnerships feel natural to homeowners—not forced.

The Right Message

Mutual marketing builds trust fast—when done right. You’re not exchanging referrals—you’re offering shared value to the customer. Highlight your reliability, why agents can trust you with their clients, and include a clear value for their audience.

Key Themes

Homeowner checklists featuring both service pros and agents
“Meet our local partners” inserts in mailers or open house flyers
Welcome packets for new buyers with trusted local vendors

Calls to Action

Let’s team up for a local homeowner welcome kit
Want to swap top-performing postcard templates?
Need a local pro you can always count on?

Browse Mutual Marketing with Realtors Templates in our Marketplace

Example Templates

Outreach Channels

Start by reaching out to agents you know or admire in your local market. Offer to co-create content that helps both audiences—like seasonal maintenance reminders|home prep guides|or neighborhood welcome packets. Use direct mail|email|and local events to share co- branded materials—but be sure to split costs fairly and avoid referral language. Always stay on the safe side of RESPA.

Recommended

Direct Mail
Email Marketing

supporting

Phone Outreach
Online Ads RESPA Disclaimer: Any co-marketing between service professionals and real estate agents must be structured to comply with RESPA. That means both parties should contribute equally to costs and value. Avoid any implication of referrals or compensation for leads. When in doubt
consult legal counsel.

Measuring Success

Track how many agents opt into partnerships, share content, or include you in their materials. Look for new inbound leads who mention seeing you in agent communications. A good partnership should build awareness on both sides.