What is Equity Upgrades?
When homeowners tap into equity through a cash-out refinance or HELOC, it’s usually to fund upgrades or repairs. These households are signaling intent and financing, making them prime candidates for higher-ticket services. Connect with them while the funds are fresh, and you’ll be first in line for the projects they’re planning.The Right Audience
Homeowners who recently completed a cash-out refinance or opened a HELOC. Strong prospects for remodeling, roofing, solar, HVAC, pools, or other significant upgrades. Owner-occupied homes with older systems offer the best opportunities.Outreach Channels
Direct mail works well to make an immediate introduction|especially when paired with a compelling offer. Email provides easy follow-up|while phone outreach personalizes the pitch and builds trust. Online ads can reinforce visibility.Measuring Success
Track response and conversions within 3–6 months of the loan date, when motivation and funding are highest. Measure average project size and service type to evaluate ROI and refine targeting for future campaigns.