What is Home Sellers?
Moving is stressful and time-sensitive. Homeowners preparing to relocate often need last-minute help with repairs, staging, inspections and moving. By identifying recently listed properties, you can reach out before the move date, easing their burden and securing their business.
The Right Audience
Homeowners with a property recently listed for sale. This play is most effective for owner-occupied properties, but non-owner- occupied homes in transition may also present opportunities.
Outreach Channels
Direct mail and phone outreach are best for first contact, as they’re personal and timely. Email works well if homeowner data is available. Door knocking can be effective in hot markets. SMS should be reserved for confirmed leads or past clients with opt-in.
Measuring Success
Track first contacts, estimates, and sales. Measure how many booked estimates convert to full-service moves. Monitor average contract value to assess ROI.