What is Local Directory?
Before you spend on ads or send a single postcard, make sure your business shows up where locals search. Being visible and accurate in key directories—like Google, Yelp, Apple, and local Chamber listings— gives you instant credibility and organic exposure. This play helps you claim, optimize, and leverage directory listings to generate inbound leads and support every other outbound effort.The Right Audience
This play isn’t about targeting homeowners—it's about making it easy for them to find and trust you once you do. When your directory presence is strong, every homeowner you contact will have more confidence in calling you back, Googling your name, or referring you to others.Outreach Channels
Directory profiles are foundational—not a channel you push through|but one that supports every other channel. Once you’re listed and optimized|reference those links in emails|client follow-ups|and referral partner communications. Add QR codes that link directly to your best reviews.Measuring Success
Track the number of directory listings completed, reviews received, and improved visibility in local searches. Over time, measure increased inbound calls and leads tied to directory presence.