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Expired Listings

What is Expired Listings?

When a listing expires, it’s not usually because the seller wasn’t serious—it’s because the strategy didn’t deliver. This play helps you step in with a better plan, not blame. Approach with empathy, show a smarter strategy, and give them a real shot at selling.

The Right Audience

Expired listings are fresh leads hiding in plain sight. These are motivated sellers who went through the listing process and came up short. Your job isn’t to rehash the failure—it’s to offer a better path forward, built on smarter marketing and real local expertise.
Listing Status: Expired Status Date: < 6 months Purchase Date: > 1 year

See How Many Expired Listings Are in Your Market

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The Right Message

Approach with empathy and a fresh plan. Don’t trash the past—focus on what’s next. Speak to their goals, not their pain. Share a confident, no-fluff strategy: better pricing, stronger marketing, and a clear path to closing. Make it feel different—because it is.

Key Themes

It didn’t sell—let’s fix that with a smarter plan
Ready to move on and get it sold?
Here’s what top agents do differently after a listing fails

Calls to Action

Let’s build your Game Plan to get is sold
Want a second opinion on why it didn’t sell?
Let’s meet and turn this around—your timeline, your terms

Browse Expired Listings Templates in our Marketplace

Example Templates

Outreach Channels

Expired listings demand timely|personal outreach. Start with email to quickly re-engage sellers with a fresh perspective. Follow with phone calls to demonstrate confidence and open live conversations. Door knocking can add weight in select cases where it’s appropriate|but should be used sparingly.

Recommended

Email Marketing
Phone Outreach

supporting

Door Knocking

Measuring Success

Track how many expireds turn into relists, and how many of those close. Fast callbacks are a good sign—these owners still want to move. If your message is on point, you’ll know by how quickly they raise their hand again.