What is Owner-User Exits?
Owner-users, especially those nearing retirement age, maybe ready to exit. Even for those not ready to retire, leasebacks are an appealing way to unlock equity while continuing their business.
The Right Audience
Commercial properties that are flagged as “owner-occupied”, meaning they get their property tax bill at the property indicating they are the likely user. Focusing on those who have built high-equity over many years increases the likelihood they will be interested in cashing out.
Outreach Channels
Depending on your market size, work to call each owner, or for larger markets use direct mail or email. Ultimately calls build the most trust, qualify opportunities, and build trust. In larger markets online ads can reinforce your brand and build trust.
Measuring Success
Track direct mail responses, call connections, and scheduled consultations. Measure conversions to offers and closed deals. Compare response rates by distance and equity to refine targeting.