What is Lower Rate Refinancing?
Homeowners paying above today’s rates could save hundreds each month and thousands over the life of their loan by refinancing. This play targets borrowers who locked in when rates were higher, showing them how easy it can be to lower payments, cut interest costs, and improve cash flow without the stress or complexity they might expect.The Right Audience
Homeowners with mortgages carrying rates above current market levels, particularly those who borrowed during higher-rate periods. Target borrowers with enough equity and stable payment history to refinance, focusing on markets where a rate drop meaningfully impacts affordability.See How Many Lower Rate Refinancing Are in Your Market
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Outreach Channels
Use Direct Mail or targeted Online Ads to spark interest with a clear savings message. Follow up with Phone Calls and Email to walk through potential scenarios and answer questions. Reference recent rate drops and show estimated savings in outreach materials.Measuring Success
Track initial responses, pre-qualification completions, and loan applications. Measure funded refinance volume, average monthly savings per borrower, and total interest saved. Monitor conversion lift from borrowers targeted during optimal rate windows.