What is Out of Area Owners?
Many landlords live far from their rental properties, making it difficult to manage maintenance, turnovers, and tenant issues. Absentee owners are more likely to need local property management support to protect their investment and reduce stress. This play helps you identify and connect with them.The Right Audience
Non-owner-occupied residential properties where the owner’s mailing address is outside the county or state. Especially effective for single- family rentals and small portfolios. Overlay with ownership length and local rental demand to prioritize high-probability prospects.See How Many Out of Area Owners Are in Your Market
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Outreach Channels
Direct mail is ideal for first outreach since absentee owners rely on mail forwarding. Follow up with phone and email where contact info is available. Use professional|trust-building creative.Measuring Success
Track inquiries and consultations within 14 days of outreach. Monitor conversion rates by owner distance and property type, and measure retention once management agreements are signed.