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Cash-Out Refinance

What is Cash-Out Refinance?

Equity-rich homeowners can convert part of their home value into cash to fund renovations, consolidate high-interest debt, or invest. A cash-out refinance delivers a large lump sum at a competitive rate— giving you flexibility and control without selling your home.

The Right Audience

balances, and a clear use for funds (improvements, debt payoff, investments). Prioritize stable income and strong credit for best
Best prospects: owners with 50%+ estimated equity, low remaining pricing; de-prioritize recent cash-outs. Est Equity %: 50+ Type: Family, Condominium

See How Many Cash-Out Refinance Are in Your Market

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The Right Message

Lead with plain math and control: how much cash, new payment, and total cost over time. Stress that funds can improve the home, retire high-interest debt, or seed investments. Keep it consultative—options, trade-offs, and timing—so homeowners choose what fits.

Key Themes

Turn equity into a lump sum
Lower rate vs. unsecured debt
Use for upgrades, debt, or investments

Calls to Action

Calculate your cash-out amount
Get pre-approved in minutes
Book a no-pressure consult

Browse Cash-Out Refinance Templates in our Marketplace

Example Templates

Outreach Channels

Send targeted Direct Mail with a QR to a cash-out calculator; follow with Email that shows before/after payment examples; call qualified replies to discuss use of funds and timing; retarget site visitors with Online Ads while they shop contractors or listings.

Recommended

Direct Mail
Phone Outreach

supporting

Email Marketing
Online Ads

Measuring Success

Track pre-approvals, funded loans, and average cash-out amount. Measure time-to-close and monthly payment change. Monitor ROI from each channel, plus 90-day pipeline value from referrals and cross-sells (HELOCs, debt consolidation) sparked by cash-out conversations.