What is Likely to Purchase (Residential Investor)?
This play helps loan officers reach active residential investors at a point when another financing conversation may be timely. Recent acquisition activity, multiple properties owned, an all-cash transfer signal, and a 50+ Likely Purchase score create a stronger reason to discuss post-purchase financing, the next acquisition, and portfolio planning.The Right Audience
A focused group of residential investors with 2-100 properties who recently acquired non-owner-occupied single-family or 2-4-unit properties and may give loan officers a stronger opportunity to start acquisition, post-purchase, or portfolio-financing conversations.See How Many Likely to Purchase (Residential Investor) Are in Your Market
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Outreach Channels
Phone outreach should lead because it gives loan officers the fastest path to a meaningful investor conversation about timing, capital strategy, and future purchases. Direct Mail can establish credibility and introduce the planning offer, while Online Ads reinforce acquisition and portfolio-financing messages. Follow consent, DNC, and TCPA requirements.Measuring Success
Track investor contacts, meaningful conversations, appointments, financing reviews, applications, and closed loans. Also measure future-acquisition follow-up and nurture movement, since the strongest result may be becoming the investor’s point of contact for financing before the next opportunity appears.Ready to Run this Play?
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