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New Owners

What is New Owners?

New homeowners are one of the most service-hungry audiences you can reach. They’ve just moved in, usually have a long to-do list, and often haven’t built relationships with trusted providers. Welcoming them early makes you the first call for upgrades, repairs, or maintenance.

The Right Audience

Homeowners who purchased within the last 3–12 months. Especially strong for services like HVAC, landscaping, remodeling, pest control, and security systems. High-equity or older homes increase the odds of immediate service needs.
Est Equity %: 30+ Purchase Date: Last 180 Days Type: Single Family, Yr. Built: <2010

See How Many New Owners Are in Your Market

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The Right Message

Keep the tone welcoming, not salesy. Frame your outreach as helping them settle in and simplifying the transition into ownership. Position yourself as the trusted local expert who makes their first year in a new home easier.

Key Themes

Welcome message with genuine support
Emphasize convenience during move-in
Establish trusted local expert status

Calls to Action

Schedule a free new homeowner inspection
Request a no-obligation consultation
Get your homeowner checklist today

Browse New Owners Templates in our Marketplace

Example Templates

Outreach Channels

Begin with direct mail to introduce your services|followed by phone calls for a personal touch if contact info is available. Email works well for sharing checklists or resources. Door knocking adds visibility in the neighborhood|and online ads reinforce awareness.

Recommended

Direct Mail
Phone Outreach

supporting

Email Marketing
Door Knocking
Online Ads

Measuring Success

Track response and conversions based on move-in date, looking for higher engagement in the first 3–6 months. Monitor which services new homeowners request most often to refine future outreach.