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Non-Qualified Loan Solutions

What is Non-Qualified Loan Solutions?

Not every great borrower fits inside the mortgage industry's narrow box. This play helps you connect with self-employed buyers and business owners who qualify for Non-QM loans—like bank statement, asset-based, DSCR, and interest-only programs—when traditional loans fall short.

The Right Audience

Self-employed homeowners, gig workers, and small business owners who may not qualify for conventional financing but have steady deposits shown in bank statements. These borrowers often have equity and motivation but lack the W-2 profile big banks demand.
Owner Occupation: Self Employed Type: Single Family, Condominium

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The Right Message

Bank statement loans open doors for those who don’t fit the W-2 mold. Speak to flexibility, fast approval, and creative solutions. Position yourself as the lender who understands entrepreneurs and works with them, not against them.

Key Themes

Financing built for self-employed borrowers
Approvals based on income deposits, not W-2s
Flexible solutions banks can’t provide

Calls to Action

Let’s see what your bank statements qualify you for.
Ready to secure financing without W-2s?
Schedule a no-pressure review of your options.

Browse Non-Qualified Loan Solutions Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail works well here|especially when personalized with entrepreneurial messaging. Follow with phone outreach to explain the program|since borrowers may not know this option exists. Email is effective for nurturing referrals from accountants|bookkeepers|and past clients. Online ads can help capture attention in gig-worker and small business communities.

Recommended

Direct Mail
Phone Outreach

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Email Marketing
Online Ads

Measuring Success

Track interest by number of calls booked and pre-qualification requests. Over time, measure closed loans and referrals from entrepreneurial clients, since these networks are tightly connected.