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Distressed Commercial

What is Distressed Commercial?

This play targets commercial properties under some form of distress—tax delinquencies, liens, foreclosures, code violations, etc. Owners in distress need assistance weighing their options and may need to sell their property to get back on track. Timely outreach positions you as the trusted advisor with solutions.

The Right Audience

Commercial property owners with distress indicators such as tax delinquency, liens, code violations, or notices of default. Includes investors and owner-users navigating financial or operational challenges and considering exit, refinance, or repositioning. Adjust Owner Type to your target audience.
Type: Commercial In Distress: Yes

See How Many Distressed Commercial Are in Your Market

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The Right Message

Approach distressed owners with empathy and actionable options. Acknowledge challenges, offer insights into local market activity, and suggest paths like refinancing, selling, or repositioning. The goal is to reduce stress and build trust—not exploit their situation.

Key Themes

Empathy for financial or legal challenges
Local expertise and trusted guidance
Options: refinance, sell, or reposition

Calls to Action

Let’s schedule a confidential consult
Explore market value and exit options
Review refinance or repositioning strategies

Browse Distressed Commercial Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail and phone outreach are the best starting points|as they allow for private|empathetic conversations. Email and online ads can supplement but are less effective for first contact. In-person meetings should be handled with discretion when appropriate.

Recommended

Direct Mail
Phone Outreach

supporting

Email Marketing
Online Ads
In-Person Meetings

Measuring Success

Track response rates by distress type and channel. Focus on conversations generated, consults scheduled, and listings secured. Monitor conversion timelines—distressed owners often move faster once trust is built.