What is Tax Delinquent?
Tax delinquency occurs when property owners fall behind on their taxes. While penalties are often low in the early years, these situations signal financial stress that frequently leads to a sale before auction. Identifying these owners early opens the door to long-term relationships or urgent opportunities depending on how far behind they are.The Right Audience
Property owners flagged as tax delinquent. Early-stage owners may simply need guidance and options, while those 5+ years delinquent face higher risk of auction and are more motivated to sell quickly. Both groups represent opportunities—just with different timelines.Outreach Channels
Direct mail works well for establishing credibility|especially in long-term delinquency lists. Pair with phone and email outreach for direct connection. Online ads are effective for ongoing farming since tax delinquency can stretch years before auction. Adjust cadence by years delinquent—steady nurture for newer cases|more urgent outreach for 5+ years.Measuring Success
Track responses by delinquency stage. For early-stage owners, measure ongoing engagement and nurture conversions over time. For late-stage, measure appointments, quick-sale agreements, and deals secured before auction. Over time, refine messaging cadence by delinquency duration.Ready to Run this Play?
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