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PMI Elimination

What is PMI Elimination?

BHomeowners who’ve built at least 20% equity may still be paying private mortgage insurance unnecessarily. Eliminating PMI not only lowers their monthly mortgage payment but also improves long-term affordability—without changing their lifestyle.

The Right Audience

Targets homeowners whose original mortgage required PMI but now meet the 20% equity threshold. Ideal for those who purchased with low down payments and have benefited from home value appreciation or consistent mortgage paydown.
1st Loan Type: Conforming 1st LTV%: < 80

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The Right Message

This isn’t about selling a product—it’s about helping homeowners keep more money in their pocket. Show them how removing PMI can free up monthly cash flow and reduce housing costs, while offering an easy path to confirm eligibility.

Key Themes

Educate on equity thresholds and eligibility
Highlight monthly savings impact
Offer free, no-obligation review

Calls to Action

Check if you qualify today
Request your PMI removal analysis
Schedule your free review

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Example Templates

Outreach Channels

Use direct mail|email|phone calls|and online ads to inform and prompt action. Direct mail can feature a QR Code savings calculator. Email can provide step-by-step eligibility guidance. Phone calls offer a personal review|while online ads reinforce awareness.

Recommended

Direct Mail
Email Marketing

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Phone Outreach
Online Ads

Measuring Success

Track the number of PMI removals, monthly savings achieved, engagement with educational materials, and percentage of inquiries converting to closed refinances or loan servicing changes. Monitor follow-up conversions to other mortgage products.