What is Home Equity Line of Credit?
A HELOC lets homeowners turn equity into flexible, low-cost credit for renovations, investments, or emergencies—without touching their first mortgage. It’s a smart way to access cash only when needed, often at rates far below credit cards or personal loans.The Right Audience
High equity owners (approx. 30%+ equity) with no recent second mortgage who want liquidity for renovations, debt consolidation, education, or investments. Prioritize borrowers comfortable with variable rates and strong income to qualify for attractive terms.See How Many Home Equity Line of Credit Are in Your Market
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Outreach Channels
Use Direct Mail to present a personalized equity estimate and common use cases. Follow with Email to educate on draws|repayments|and rate considerations. Phone Outreach handles questions and helps complete applications. Online Ads retarget engaged owners and capture inmarket searchers; add QR codes to mailers.Measuring Success
Track applications, approvals, funded lines, and timetofunding. Monitor total line amount, initial utilization within 90 days, and repeat draws over 12 months. Measure refinance or crosssell lift from HELOC clients and customer satisfaction after first draw.