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Tuition Funding

What is Tuition Funding?

Rising tuition costs create stress for families, but homeowners with equity have a smarter option. Using a cash-out refinance or HELOC often offers lower rates than student loans, giving families affordable access to funds without taking on high-interest debt.

The Right Audience

Homeowners with high equity planning for or already funding education expenses. Parents of children nearing college age are especially motivated, but self-funding adults are also prime candidates.
Owner Children?: Yes Owner Children Ages: 16-17 CLTV %: <70

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The Right Message

Use empathy to show that you understand the financial burden of tuition while offering a clear solution. Focus on affordability, flexibility, and control—highlighting how leveraging equity costs less than private student loans.

Key Themes

Home equity as a smarter alternative
Flexibility for education funding needs
Lower rates than private loans

Calls to Action

Explore equity-based loan options
Request a tuition funding cost comparison
Schedule a tuition funding consultation

Browse Tuition Funding Templates in our Marketplace

Example Templates

Outreach Channels

Direct Mail builds awareness|while Email and Online Ads reinforce the message with comparisons to high-interest student loans. Phone outreach can personalize the conversation|addressing family concerns.

Recommended

Direct Mail
Email
Online Ads

supporting

Phone Outreach

Measuring Success

Track tuition-related loan applications funded, borrower engagement with financial planning guides, and total loan volume for education purposes. Monitor consult requests to measure pipeline growth.