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Repeat Home Buyers

What is Repeat Home Buyers?

Homeowners who’ve recently listed their property are on the move— and most will need financing for their next home. By stepping in early with a clear pre-approval process, you position yourself as their trusted mortgage partner and secure the loan before competitors.

The Right Audience

Sellers with a property listed in the past 30–90 days who are preparing to purchase their next home and want speed, certainty, and competitive terms.
Listed for Sale?: Yes 1st Loan Type: SBA, Conforming, Non-Conforming

See How Many Repeat Home Buyers Are in Your Market

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The Right Message

Focus on confidence and convenience. Transitioning from sale to purchase is stressful—show how your pre-approval eliminates delays and strengthens offers. Highlight that you specialize in helping clients move seamlessly from one set of keys to the next.

Key Themes

Smooth transition from selling to buying
Pre-approval removes uncertainty
Competitive financing options

Calls to Action

Schedule a pre-approval consultation
Start the online application
Get pre-approved before your next offer

Browse Repeat Home Buyers Templates in our Marketplace

Example Templates

Outreach Channels

Direct Mail and Email are the most effective for targeted|high-intent sellers. Follow up with Phone Calls to confirm interest and address questions|then retarget with Online Ads for brand reinforcement during their property search.

Recommended

Direct Mail
Email

supporting

Phone Calls
Online Ads

Measuring Success

Track pre-approval requests, applications started, and loans funded within 90 days of listing activity. Monitor conversion rates from pre- approval to funding and assess ROI on direct mail and retargeting efforts.