Build Your Pipeline of Qualified Borrowers

PropertyRadar helps independent mortgage brokers and loan officers build their own predictable flow of high-intent refinance, purchase, reverse-mortgage, and hard money borrowers instead of overpaying for generic, low-converting leads.

"Nobody even comes close to the simplicity and the cost that PropertyRadar does."

Davis Nicart
Davis Nikhar, eMortgage Capital

What success looks like with PropertyRadar

Successful mortgage professionals use PropertyRadar to replace expensive, low-yield lead buys with targeted, data-driven outreach that produces a steady, controllable pipeline of qualified borrowers.

Before Expensive leads that rarely convert

After Target the right borrowers

Before Waiting for agent referrals

After Generating your own leads

Before Ineffective spray-and-pray marketing

After Effective targeted marketing

Before Unpredictable loan volume

After Dependable loan volume

Before Income Uncertainty

After Success and growth

How Mortgage Professionals Win with PropertyRadar

The needs of borrowers fluctuate - from retirement to downsizing, relocation, equity shifts, to refinancing. PropertyRadar spots these key signals earlier than the competition and gives you step-by-step outreach strategies to build a new pipeline and referral.

Target Likely-to-Refinance Borrowers

Use rate, equity, and loan data to pinpoint borrowers paying above-market interest and reach out with clear savings offers before competitors do

Run the Play

FHA + VA Streamline Leads

Find FHA and VA borrowers with above-market rates and offer fast, low-friction streamline refis.

See the Plays

Enrich and Prioritize Purchased Leads

Enhance purchased leads by appending property details, equity, loan type, and ownership history so every call is informed and far more likely to convert.

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Loan Consolidation Leads

Target homeowners with multiple-loans who will benefit from consolidating those loans into one manageable payment.

Run the Play

Fund Investors with Hard Money

Zero in on active investors and flippers who need fast, reliable capital so you can become their go-to hard money source.

Run the Play

Get Home Seller's Next-Home Loan

Monitor new listings to reach sellers the moment they hit the market and secure pre-approvals for their next purchase before another lender steps in.

Run the Play

Unlock Equity with Cash-Out & HELOCs

Target equity-rich homeowners for cash-out refis or HELOCs and show them how to turn idle equity into new opportunities.

See the Plays

Grow First-Time Homebuyer Business

Target rentals with educational, low-pressure campaigns to turn qualified renters into first-time homebuyers with financing already lined up.

Run the Play

Stay First in Line with Past Clients

Monitor prior closed loans for equity milestones, life events, and listing activity so you can re-engage before they work with someone else.

Run the Play

The Playbook to Grow Your Mortgage Business

A PropertyRadar Play is a ready-to-send marketing strategy built of three parts: a targeted list of the right properties and owners, branded marketing templates, and the ideal channel to send for engagement engagement with your target audience.

1. Choose a Play

Pick a marketing strategy that fits your goals. Whether generating new opportunities for your business or building a brand, Plays offer an all-in-one solution to grow your business.

2. Review + Send

Branded marketing templates you can tweak and send in one click - direct mail, email, online ads, calls, and more. Go from fresh idea to executed campaign in minutes.