What is Likely Sellers?
Likely sellers are owners that are identified as being likely to sell in the near future. Some offer AI-generated lists, but their accuracy is low and they don’t tell you why the person is likely to sell so your messaging is likely to miss the mark. A more powerful approach is to use what you already know about who the likely sellers are in your market. For example, older homeowners in their 70s moving out of snow country or families downsizing after kids leave home. You expertise is better than an algorithm at recognizing the profiles most likely to sell.The Right Audience
older owners facing physical limitations, families downsizing after kids move out, or military families with expected relocation timelines. These are predictable patterns that agents already see in their own communities.Outreach Channels
Direct mail is highly effective for reaching this group|allowing you to tailor messages to specific life situations. Email serves well as a supplement|while online ads keep your message visible and reinforced at a low cost.Measuring Success
Track listing appointments, callbacks, and referrals where life-stage reasons are explicitly mentioned. Look for connections made around the specific triggers you targeted (e.g., downsizing, relocation, snowbirds). Rising conversion within these groups signals the play is resonating.