Freshworks allows users to automate their business communications as a global, cloud-based service. Freshworks users can...

Freshworks Integrates with PropertyRadar

Written by:
Michael Pilolla
Written on:
June 18, 2021

Freshworks is an AI-powered software suite that allows businesses to unify sales and marketing silos. 

Trusted by many real estate professionals, Freshworks CRM empowers businesses to align their sales and marketing teams to create better marketing experiences for their leads and clients. Freshworks helps businesses run campaigns and deliver personalized messages at scale.


Freshworks integration with PropertyRadar

Real estate professionals leverage Freshworks to optimize their business communications with features including an SMS messaging service. With SMS messaging, real estate agents can keep contact tenants, landlords, vendors, buyers, and teams all in one place. 

However, as with many CRM and productivity platforms, Freshworks doesn’t come preloaded with leads, let alone high-value prospects. You have to feed it with your own leads.

This is where PropertyRadar comes in. 

Containing nationwide data for millions of properties and property owners, all your future customers are waiting for you in PropertyRadar. With an industry-leading 200+ filtering criteria, building and segmenting an unlimited number of mailing lists of your primary, secondary, and even tertiary customer profiles is easy. Now it’s just a matter of importing your high-quality leads from PropertyRadar into Freshworks.

And that’s just the beginning. Let's take a look at some of the benefits of the new PropertyRadar and Freshworks integration.

Benefits of Integrating PropertyRadar with Freshworks

Mailing lists, aka marketing lists, are the lifeblood of your marketing campaigns.

But buying mailing lists from 3rd party list vendors frequently leads to frustration and disappointment. Too often the data used to build their lists is outdated and inaccurate, which ends up wasting your time, money, and hurting your productivity.

Moreover, when you want to stack your lists for better segmentation and targeting you have to pay for each additional list.

With PropertyRadar, you’ll find no such restrictions - you can build as many lists as you want and need.

Even better, PropertyRadar’s data is clean, refined, enhanced, and above all else...actionable.

Build Unlimited Segmented Marketing Lists To Feed Freshworks New Leads

You surely have more than one ideal customer profile, which means you need more than one mailing list.

With PropertyRadar, you can build as many mailing lists as you need to represent all the customer profiles you want. Then use 'Monitored Lists' to automatically feed your leads directly into Freshworks.

Mixing and matching the 200+ criteria to build your hyper-responsive lead lists gives you almost endless possibilities.

Of course, that much data at your fingertips can be a little overwhelming to use at first. That's why we created Quick Lists.

Quick Lists are pre-built mailing lists with specific criteria already built in. It makes getting started easy.

The Quick Lists target specific audiences for the real estate and home services professionals, as shown in the image below:

  • Real Estate Investors
  • Real Estate Agents (Realtors®)
  • Home Services Businesses
  • Mortgage Professionals
Freshworks integration with PropertyRadar to enjoy quick lists

Monitored Lists with Comprehensive Insights

Crafting compelling sales messages that resonate with the prospects on your mailing list is where the rubber meets the road.

That’s why each Monitored List you create includes insights about the properties and property owners. You'll be able to see what commonalities the properties and property owners have and what differences they have.

Simply click 'Insights' on your Monitored List to learn more:

Get list insights with new Freshworks integration with PropertyRadar

After you click Insights, you’ll see obvious and not-so-obvious insights and details about properties and property owners that you simply can’t get anywhere else:

  • Snapshot (overview) of Property Owners making up the list
  • Owner Type
  • Gender
  • Age
  • Education Level
  • Marital Status
  • Ethnicity
  • Interests
  • More
Get property owner insights for each monitored list with Freshworks integration with PropertyRadar

Within Property Insights, you get a snapshot overview of your list as well as a visual representation of the following property details:

  • Snapshot (overview) of Properties making up the list
  • Property type
  • Owner occupied
  • Transaction volume per month
  • Estimated equity
  • Assessed value
  • Estimated tax rate
  • More
Get properties insights for each monitored list with Freshworks integration with PropertyRadar

Between the criteria you select to build your lists and the unique insights you get for every list you create, you’ll have information and data about your audience that you can't get from ‘flat-files’ you typically get from list vendors.

Now, writing tailored cold calling scripts, craft compelling sales messaging for mailers, and designing eye-catching personalized creative assets will be easier than ever.

Autofill Freshworks with High-Quality Leads

PropertyRadar’s dynamic 'Monitored Mailing Lists' update themselves with new leads when prospects match the criteria you set for them.

Imagine logging into Freshworks and seeing new, high-quality leads waiting, ready for you to connect with them. Integrate PropertyRadar with Freshsales, and that’s exactly what you'll get.

Better yet, when a monitored list is updated, you can set alerts so that you instantly get notified by push notification and/or email when new opportunities become available.

You can even automate actions against those new opportunities like having a welcome mailer sent to your new lead introducing your business and services.

No one else in the industry offers anything close to this capability.

Autofill CRMs with high quality leads Get property owner insights for each monitored list with new Freshworks integration with PropertyRadar

Freshworks Integration with PropertyRadar Use Cases

Use Case #1: Real Estate Agents

With the PropertyRadar and Freshworks integration, real estate agents can find motivated sellers to meet their short-term revenue goals while also learning more about their audience to meet their long-term, real estate farming goals.

In the example below, I combined two Quick Lists, Free and Clear Owners, with Absentee Owners, and then added the additional criteria, 'Demographic > Age = 50+y/o.' This returned a result of 9,996 properties with owners who fit a specific target audience for real estate agents.

Freshworks integration with PropertyRadar for real estate agents

Use Case #2: Real Estate Investors

Using PropertyRadar, real estate investors can mix and match criteria to find the perfect opportunities for deals. Layering property criteria with mortgage and equity criteria and adding additional insights about property status, like whether it's vacant, where the owner lives, how old the owner is, and more.

Building lists of the most motivated of motivated sellers helps keep investors' pipelines full of new, hot opportunities.

For example, in the image below, I used the following criteria that many investors would use to find motivated sellers:

  • Location: Sacramento, CA
  • Vacant Property? - YES
  • Owner Lives In Same State? - NO
Freshworks integration with PropertyRadar for real estate investors

This simple yet powerful criteria returns 105 vacant properties with an owner that lives out of state. Think they might be motivated to sell? More likely than not, I'd bet.

Use Case #3: Home Services

For high-ticket home services business like solar or roofing, your ability to zero in on your target market defines your ability to grow.

There are certain traits that make some homes a better prospect than others when it comes to home services. For instance, a recently purchased home might be a good leading indicator of someone in need of your services. Prospects in higher income areas may provide larger opportunities. Or perhaps, homeowners with lots of equity may be more likely to invest in home updates or upgrades.

Examples of criteria a home services business might include are:

  • New homeowner (purchased in last 30 days)
  • 50%+ equity
  • 2,500+ square feet
  • No HVAC system
  • Includes pool
  • Large lot
  • More

If your business is HVAC, you’re targeting homeowners of properties without HVAC systems. First step is identifying homes without HVAC systems. In this case, we’ll navigate to Criteria> Property > Characteristics and select HVAC where we can then select ‘Yes’ or ‘No’ to whether a property has a heating, ventilation, or air conditioning system.

Freshworks integration with PropertyRadar for property services

Using the ZIP code of95035 for Milpitas, CA, we discover 1,997 homes in this ZIP code that do not have an HVAC system and might be receptive to installing one. Add additional criteria like 40% or more equity and now your chances of selling your services just improved.

Conversely, you can identify homes that do have HVAC systems and would likely be open to your maintenance and repair services. The possibilities are endless.

How to Integrate Freshworks with PropertyRadar using Zapier

Setting up the integration between Freshworks and PropertyRadar is simple. You set up the integration using Zapier, a third-party integration tool that lets you connect different platforms with 'zaps.'

In this case, you'll set up your zap to feed new leads from PropertyRadar to Freshworks. And don't worry, the integrations you create are not permanent. You can make new zaps or adjust existing ones to improve and optimize your marketing automation workflow. Speaking of workflow.

Before you start setting up zaps and building out your integrations, I strongly recommend that you map out your marketing automation workflow first.

With integrations in place, you'll save hundreds of hours a year from not having to do tedious manual marketing activities - it's set-it-and-forget-it prospecting and marketing. The hours you save can now be focused on more important things - like closing deals.

Here is an example of a workflow chart that you can put together to help you visualize how data will move between from PropertyRadar to Freshworks and the events to be triggered.

Freshworks integration with PropertyRadar marketing automation workflow

Creating a visual representation like the one above will make the integration easier to set up. You see the relationships between PropertyRadar, Freshworks, and the triggers and actions that need to occur based on those relationships. When you launch the integration, you’ll know precisely how and where the data is flowing.

With integrations in place, you'll save hundreds of hours a year from not having to do tedious manual marketing activities - it's set-it-and-forget-it prospecting and marketing. The hours you save can now be focused on more important things - like closing deals.

For video tutorials and more detailed instructions about how to automate your marketing using Zapier integrations with PropertyRadar, visit this article here.

Conclusion

Freshworks is a powerful communications suite and CRM tool for real estate and home services professionals. When Freshworks is integrated with PropertyRadar, you can ensure that your team has a constant flow of new leads every day. And who doesn't want more, high-quality leads automatically delivered to them on a daily basis, right?

Ready to take Freshworks to the next level? Want to see what PropertyRadar can do for you? Click here to start your free trial with PropertyRadar today.

Written by:
Michael Pilolla
Written on:
June 18, 2021