What is Weather Events?
Severe weather creates urgency and opportunity. Storms, heat waves, or floods often cause hidden damage to roofs, gutters, or HVAC systems. By acting quickly, you can connect with homeowners at the exact moment they need service. Speed and relevance make this one of the highest-response plays.The Right Audience
Homeowners in neighborhoods impacted by recent weather events like hail, wind, flooding, or extreme heat. Strong fit for roofing, HVAC, gutters, siding, landscaping, and restoration services.Outreach Channels
Move quickly with direct mail and door knocking to establish immediate visibility. Reinforce with phone calls and email to confirmed contacts. Online ads can blanket affected neighborhoods for added exposure.Measuring Success
Track lead volume within 72 hours of the event, time-to-scheduled inspection, and conversion rates per affected zone. The fastest responders usually win, so measure how quickly your outreach turns into booked jobs.