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Vacant Homes

What is Vacant Homes?

Vacant rentals create financial risk and physical vulnerability. Unoccupied homes lose rental income, attract maintenance issues, and invite vandalism or squatting. This play helps property managers identify vacant homes and connect with landlords who need reliable help leasing quickly and protecting their investment.

The Right Audience

Non-owner-occupied properties marked vacant or unrented for an extended period. Particularly effective for small-scale landlords (1–3 properties) without management support who may be overwhelmed by tenant turnover or leasing gaps.
Site Vacant?: Yes Occ Occupy?: No Purchase Date: to: 2020 Properties Owned: 1-3

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The Right Message

Vacant properties mean stress, lost money, and risk. Your role is to reframe vacancy as solvable, showing speed and professionalism. Messaging should highlight faster lease-up, reduced hassle, and peace of mind—positioning you as the easy path back to income.

Key Themes

Vacancy = risk and lost income
Fast lease-up and management expertise
Peace of mind for owners

Calls to Action

Schedule a free vacancy evaluation
Book a rent-readiness consultation
Let’s fill your property fast

Browse Vacant Homes Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail and phone outreach are strongest for credibility and engagement. Direct mail can visually highlight the risks of vacancy|while phone calls allow for personal reassurance and a fast consult offer. Email is effective when investor contact info is known. SMS should be reserved only for warm follow-ups|not cold outreach.

Recommended

Direct Mail
Phone Outreach

supporting

Email

Measuring Success

Track how many vacant-property owners respond to outreach, how quickly properties move from vacancy to lease-up, and conversion from lead to signed management contract. Expect higher response rates when vacancies have been on the market more than 60 days.