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Solar Prospects

What is Solar Prospects?

With energy costs climbing, many homeowners are actively searching for ways to cut bills and stabilize expenses. Larger homes, pools, and heavy HVAC usage make them ideal solar candidates. This play connects you with households positioned to benefit most from a switch to solar.

The Right Audience

Homeowners in high-rate utility areas, especially those with homes 2,000+ sq ft, pools, or heavy HVAC loads. Prioritize 5+ years of ownership and high equity for stronger conversion and financing options.
Type: Single Family Pool?: Yes Lot SqFt: 2000+ Purchase Date: to:2020 Est Equity %: 30+ Owner Occ?: Yes

See How Many Solar Prospects Are in Your Market

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The Right Message

Position solar as a smart, long-term investment that lowers bills and adds value. Focus on empowerment—taking control of energy costs instead of being at the mercy of utilities. Avoid implying direct monitoring of usage; instead, highlight broader cost trends and your role as a trusted advisor.

Key Themes

Take control of rising energy costs
Emphasize long-term savings + value add
Present solar as a smart homeowner upgrade

Calls to Action

Schedule a free solar consultation
Get a personalized savings estimate
Download a home energy efficiency report

Browse Solar Prospects Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail with bold cost-saving headlines drives attention. Phone outreach personalizes the conversation|while email provides detailed next steps. Online ads reinforce the urgency of rising bills in target areas.

Recommended

Direct Mail
Phone Outreach

supporting

Email Marketing
Online Ads

Measuring Success

Track consultations booked, average projected savings, and conversion to installs. Monitor results by home size, climate zone, and presence of high-consumption features like pools.