What is Storm Damage?
After hail, wind, or heavy rain, many homeowners don’t realize their roof was damaged until leaks appear. Reaching out quickly positions you as the trusted expert—not a storm chaser—ready to provide fast, free inspections. This play works best when you act within days of the storm.The Right Audience
Homeowners in areas impacted by hail, wind, or rainstorms. Especially effective in neighborhoods with older roofs or homes built before 2010 that are more prone to damage.Outreach Channels
Door knocking and direct mail create immediate neighborhood visibility. Phone outreach and email are strong for confirmed contacts. Online ads help reinforce your local presence after the storm.Measuring Success
Track inspection requests within 72 hours of the storm, then measure conversion to repairs or replacements. The best results come from striking while urgency is high, so time-to-schedule is a key success metric.