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Insurance-Damage

What is Insurance-Damage?

Many homeowners don’t realize storm-related roof damage may be covered by insurance. By educating them early and offering free inspections, you position yourself as both an advocate and a trusted contractor. This play builds awareness while driving urgent action before claim deadlines expire.

The Right Audience

Homeowners in storm-affected zones, especially in high-wind or hail- prone areas. Focus on owner-occupied single-family homes, with equity as an optional filter if upselling beyond insurance-covered work. Owner Occupied
Zip:(storm-affected) Type: Single Family Est Equity %: 20%

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The Right Message

Use educational messaging that starts with “Did you know?” to grab attention. Position yourself as the advocate who helps them navigate inspections, claims, and paperwork. Keep the tone supportive and professional, showing you’re there to help—not exploit the situation.

Key Themes

Highlight insurance coverage eligibility
Maximize repairs with upgrades or add-ons
Position as trusted advisor and advocate

Calls to Action

Schedule a free inspection today
Ask about upgrade options with coverage
Book a no-obligation claim consultation

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Outreach Channels

Direct mail is effective for spreading awareness quickly|while door knocking builds trust in impacted neighborhoods. Phone outreach and email work well for walking homeowners through insurance details. Online ads can broaden reach in storm-hit zip codes.

Recommended

Door Knocking
Direct Mail

supporting

Phone Outreach
Email Marketing
Online Ads

Measuring Success

Track the number of claims supported, inspections completed, and jobs converted from insurance approvals. Measure response time after events, since faster outreach leads to higher claim-to-repair conversions.