What is Insurance-Damage?
Many homeowners don’t realize storm-related roof damage may be covered by insurance. By educating them early and offering free inspections, you position yourself as both an advocate and a trusted contractor. This play builds awareness while driving urgent action before claim deadlines expire.The Right Audience
Homeowners in storm-affected zones, especially in high-wind or hail- prone areas. Focus on owner-occupied single-family homes, with equity as an optional filter if upselling beyond insurance-covered work. Owner OccupiedOutreach Channels
Direct mail is effective for spreading awareness quickly|while door knocking builds trust in impacted neighborhoods. Phone outreach and email work well for walking homeowners through insurance details. Online ads can broaden reach in storm-hit zip codes.Measuring Success
Track the number of claims supported, inspections completed, and jobs converted from insurance approvals. Measure response time after events, since faster outreach leads to higher claim-to-repair conversions.