What is Referral Partner Marketing?
Building a referral partner network gives you warm introductions to homeowners already in motion—whether buying, selling, or upgrading. By connecting with trusted local professionals, you expand your reach, gain credibility, and create another inbound source to complement your outbound marketing.The Right Audience
Local professionals who regularly interact with homeowners during transactions, transitions, or property improvements. This includes Realtors, mortgage brokers, landscapers, builders, designers, and property managers. Focus on those who complement your services rather than compete with them.Outreach Channels
This is a relationship play|so direct contact works best. Email and phone are effective first touches|while LinkedIn and in-person meetings strengthen credibility. Follow up with referral kits or branded collateral to formalize the partnership.Measuring Success
Track the number of referral partners onboarded and monitor referrals per partner each quarter. Evaluate repeat activity and referral-to-client conversion to identify top-performing partnerships