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Pre-Movers

What is Pre-Movers?

Moving is stressful and time-sensitive. Homeowners preparing to relocate often need last-minute help with packing, storage, and transportation. By identifying properties recently listed or in escrow, you can reach out before the move date, easing their burden and securing their business.

The Right Audience

Homeowners with a property recently listed for sale or in contract. This play is most effective for owner-occupied properties, but non-owner- occupied homes in transition may also present moving opportunities. Focus on single-family homes to maximize relevance.
Listing Status: Active, Contingent Owner Occ?: Yes Pending, List DOM: <90 Type: Single Family

See How Many Pre-Movers Are in Your Market

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The Right Message

Keep the tone helpful, stress-relieving, and professional. Acknowledge the pressure of moving and position your services as the easy solution for packing, transport, and storage. Add urgency by reminding them that schedules fill quickly.

Key Themes

Reduce stress, simplify the move
Flexible storage and scheduling options
Professional, reliable local support

Calls to Action

Schedule a free moving estimate
Reserve your moving date now
Get a relocation checklist

Browse Pre-Movers Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail and phone outreach are best for first contact|as they’re personal and timely. Email works well if homeowner data is available. Door knocking can be effective in hot markets. SMS should be reserved for confirmed leads or past clients with opt-in.

Recommended

Direct Mail
Phone Outreach

supporting

Email
Door Knocking

Measuring Success

Track conversions by listing status and timing from contact to move date. Measure how many booked estimates convert to full-service moves. Monitor average contract value to assess ROI.