Skip to main content
Pricing
Try it Free

Pool Upgrade

What is Pool Upgrade?

Many homes already have pools, but time takes its toll. Outdated finishes, worn equipment, and aging designs create opportunities for remodels and upgrades. This play targets pool owners ready to refresh or modernize their backyard investment for better looks, efficiency, and enjoyment.

The Right Audience

Homeowners with pools, especially in homes built before 2005 or owned for 10+ years. Focus on higher-equity households ready to reinvest in upgrades such as resurfacing, retiling, decking, equipment, or lighting.
Type: Single Family Pool?: Yes Yr Built: <2005 Purchase Date: to:2015 Est Equity %:50+

See How Many Pool Upgrade Are in Your Market

Open Example List

Add your location after opening.

The Right Message

Position your offer around lifestyle, comfort, and efficiency. Highlight how modern finishes, updated equipment, and fresh design transform an aging pool into a centerpiece. Show homeowners how upgrades reduce maintenance costs, improve safety, and add value to the home—while elevating their backyard experience.

Key Themes

Elevate backyard lifestyle with upgrades
Emphasize efficiency and lower maintenance
Position pool as an investment in value + enjoyment

Calls to Action

Book a free pool upgrade consultation
Explore modern pool finishes and equipment
Get a no-obligation visual estimate

Browse Pool Upgrade Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail makes a strong first impression with visuals of modernized pools. Email builds trust with ideas and examples|while phone outreach secures consultations. Online ads can reinforce the message in high- pool-density areas.

Recommended

Direct Mail
Email Marketing

supporting

Phone Outreach
Online Ads
Door Knocking

Measuring Success

Track response by pool age, property value, and ownership length. Monitor conversion to remodel or upgrade projects and follow-on installs like energy-efficient pumps, heaters, or lighting.