What is New Pool?
In regions where summer highs regularly top 90°F, a pool isn’t just luxury—it’s comfort, value, and a way to reclaim outdoor living. This play targets homeowners in hot-climate zip codes with space and equity, positioning a new pool as the solution to long, sweltering summers.The Right Audience
Homeowners in hot-climate zip codes with average summer highs above 90°F, no existing pool, 7,000+ sq ft lots, and 5+ years of ownership. Strongest segments are families, retirees, and remote workers investing in year-round comfort.Outreach Channels
Direct mail with climate-focused creative works best to trigger urgency. Email and phone outreach build personal connections|while online ads reinforce seasonal messaging in heat-prone areas. Door knocking can also resonate locally|especially in suburban neighborhoods.Measuring Success
Track responses by temperature zone, seasonality, and lot size. Monitor design consultation bookings, conversion to build contracts, and compare performance between peak summer months and off- season outreach.