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New Movers

What is New Movers?

After a move, homeowners are still transitioning—unpacking, organizing, and tying up loose ends like storage, junk removal, or deliveries. By offering support during this phase, you extend your relationship beyond the move and provide high-value services that reduce stress and build long-term trust.

The Right Audience

Homeowners who moved within the last 30–90 days. Best suited for single-family, owner-occupied homes where families are actively settling in. Focus on higher-value properties, as these owners are more likely to invest in convenience services.
Purchase Date: Last 90 Days Owner Occ?: Yes Type: Single Family

See How Many New Movers Are in Your Market

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The Right Message

Keep the tone friendly, welcoming, and supportive. Focus on making the transition easier, not selling. Position services as an extension of the moving process—helping them get fully settled in their new home.

Key Themes

Make unpacking and setup stress-free
Offer flexible storage solutions
Provide junk removal and organization help

Calls to Action

Schedule a move-in support service
Claim a post-move service discount
Book a free consultation for storage options

Browse New Movers Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail is ideal for welcoming homeowners and showcasing service bundles. Email works well for reminders and digital offers. Phone outreach is effective for time-sensitive services.

Recommended

Direct Mail
Email

supporting

Phone Outreach

Measuring Success

Track new homeowner outreach response rates, service bundle adoption, and repeat business. Monitor how many first-time customers convert into long-term or referral clients.