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New Homeowner Upgrades

What is New Homeowner Upgrades?

New homeowners quickly discover projects they want to tackle— whether cosmetic updates, layout changes, or necessary fixes. This play connects you with buyers in their first year of ownership, positioning you as the go-to contractor to personalize and improve their new space.

The Right Audience

Homeowners who purchased within the last 3–12 months, especially in homes built before 2010 or valued above the local average. Focus on owner-occupied properties where new residents are more likely to invest in improvements.
Type: Single Family Owner Occ?: Yes Yr Built: <2010 Purchase Date: Last 180 Days Est Value: 500000+

See How Many New Homeowner Upgrades Are in Your Market

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The Right Message

Keep the tone welcoming and helpful, not sales-driven. Acknowledge the excitement and overwhelm of a new home, and position yourself as a trusted local partner who can help them prioritize and execute upgrades. Highlight opportunities to plan smart, lasting projects that improve comfort and value.

Key Themes

Help personalize the new home with upgrades
Offer guidance on planning first-year projects
Position as local, trusted renovation partner

Calls to Action

Schedule a free consultation
Download a New Home Renovation Guide
Get a “First 6 Months” project checklist

Browse New Homeowner Upgrades Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail makes a strong introduction with a welcome offer. Email and phone allow for personal follow-up|while door knocking can build trust in targeted neighborhoods. Online ads can support awareness. SMS should only be used for warm leads who have engaged.

Recommended

Direct Mail
Email Marketing

supporting

Phone Outreach
Online Ads
Door Knocking
SMS

Measuring Success

Track lead response by months since purchase, project type requested, and consult-to-contract conversion rates.