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Lot Buyer

What is Lot Buyer?

Buying land is just the first step. Many lot buyers don’t have a clear plan or design partner once the purchase is made. This play targets those new lot owners early, positioning you as the trusted guide from concept to construction and ensuring you’re top of mind before they start the design process.

The Right Audience

Individuals or families who have recently purchased a residential lot or parcel in your service area. Particularly effective for custom home builders, relocators, and investors planning new construction. Vacant Land Residential Zoning Lot Square Feet > 5,000 Recent Sale Date
Type: Land Lot SqFt: 10,000+ Purchase Date: Last 180 days

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The Right Message

Lot buyers are excited but uncertain—your role is to guide them with vision and expertise. Emphasize possibility and planning, while offering reassurance about zoning, permitting, and design best practices.

Key Themes

Turn raw land into a livable vision
Avoid costly zoning and design missteps
Start smart with expert planning guidance

Calls to Action

Schedule a free design consultation
Download the custom home planning guide
Get a pre-permitting checklist

Browse Lot Buyer Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail is the strongest first touch|since lot buyers rarely have contractors in mind yet. Follow with email and phone outreach where contact info is available. Use aspirational|lifestyle-driven creative to spark engagement.

Recommended

Direct Mail
Email Marketing

supporting

Phone Outreach

Measuring Success

Track conversion rates from recently sold parcels to design consults and full-service engagements. Monitor how many early consults convert to architectural contracts and eventual construction partnerships.