What is Look-Alike Audience Marketing?
Look-alike marketing helps you find your next best customers by targeting homeowners who resemble the ones you’ve already served. By identifying similar homes and owners, you can reach new prospects with higher odds of needing your services.The Right Audience
Homeowners with properties similar to your best past jobs—matching by type, age, equity, or neighborhood. This audience is already primed because they share the same triggers and service timelines as customers you’ve helped before. Add/remove/adjust criteria to match your look-a-like audience.See How Many Look-Alike Audience Marketing Are in Your Market
Add your location after opening.
Outreach Channels
Direct mail and email create strong first impressions with credibility from your past results. Reinforce with phone calls or door knocking to connect personally with high-probability leads. Online ads can amplify reach and keep your brand in front of look-alike audiences.Measuring Success
Track conversions based on how closely new customers match past client traits. Look for higher response rates and faster booking timelines, since these homeowners share the same service triggers as your previous jobs.