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Large Lots

What is Large Lots?

Many long-term homeowners with large lots have the equity, space, and stability to finally build the pool they’ve always dreamed about. This play inspires them to take action—positioning you as the partner who turns backyard visions into reality.

The Right Audience

Owner-occupied homes with lot sizes of 7,000+ sq ft (or local equivalent), 10+ years of ownership, and 50%+ equity. Especially strong in family-friendly neighborhoods or areas where pools are common but not universal.
Type: Single Family Pool?: No Lot SqFt: 7000+ Purchase Date: to:2015 Est Equity %:50+ Owner Occ?: Yes

See How Many Large Lots Are in Your Market

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The Right Message

Keep messaging aspirational and lifestyle-driven. Focus on the emotional payoff: family time, entertaining friends, relaxing in a personal retreat. Reinforce that they’ve built equity, have the space, and now is the perfect time to invest. Position yourself as the builder who transforms equity and vision into a lasting backyard escape.

Key Themes

Inspire with the dream of a custom pool
Highlight equity + space readiness
Showcase lifestyle benefits of outdoor living

Calls to Action

Schedule a free pool design consultation
Get a 3D rendering of your backyard
Explore financing and project options

Browse Large Lots Templates in our Marketplace

Example Templates

Outreach Channels

Direct mail works best with aspirational imagery and bold calls to action. Email supports with project ideas and examples|while phone outreach and in-person consults convert interest into projects. Online ads can inspire homeowners in targeted areas. SMS should be limited to warm|opted-in prospects.

Recommended

Direct Mail
Email Marketing

supporting

Phone Outreach
Online Ads
Door Knocking
SMS

Measuring Success

Track engagement by lot size, ownership length, and equity tier. Monitor consultation bookings, 3D rendering requests, and conversion from design preview to signed pool build.