What is Homeowners Seeking ADUs?
Rising housing costs and multigenerational living trends make Accessory Dwelling Units a smart option. Whether for rental income, family housing, or added value, many homeowners are interested but don’t know how to start. This play positions you as the expert to guide design, zoning, and permitting.The Right Audience
Long-term single-family homeowners with large lots, high equity, and properties that may qualify for ADUs. While PropertyRadar can’t identify ADU zoning directly, you can use criteria like lot size, equity, and ownership duration to narrow your list, then check local zoning maps or ordinances to confirm eligibility.See How Many Homeowners Seeking ADUs Are in Your Market
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Outreach Channels
Direct mail and email are best for education and early engagement. Phone works well for personal outreach once interest is shown. Consultations can be booked online to make the process easy.Measuring Success
Track consultations booked and design packages sold. Measure interest by lot size, equity, and zoning, and monitor conversion into permitting or full-service engagements.