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Fire-Prone Roofs

What is Fire-Prone Roofs?

Many older roofs, like wood shake, are now considered fire hazards and often out of code in wildfire-prone regions. Targeting these homes lets you offer compliant replacements while emphasizing safety. Homeowners respond when you present solutions that protect their families, property, and community.

The Right Audience

Homeowners in wildfire-prone zones with properties built before 2000. Especially those with wood shake or other flammable roofing types who likely need upgrades to meet modern standards.
Yr Built: <2000 Owner Occ?: Yes Est Equity %: 30+ Roof: Wood Shake

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The Right Message

Focus your outreach on risk, compliance, and peace of mind. Stress that these roofs may no longer meet local code, and highlight the benefits of upgrading now. Keep the tone helpful and reassuring, with an emphasis on protecting homes and neighborhoods.

Key Themes

Fire safety and community protection
Code compliance and insurance readiness
Free, fast inspections for at-risk roofs

Calls to Action

Schedule a free roof inspection
Ask about compliant roofing options
Book a no-obligation replacement estimate

Browse Fire-Prone Roofs Templates in our Marketplace

Example Templates

Outreach Channels

Lead with direct mail and door knocking to create immediate visibility in affected areas. Phone outreach and email provide targeted follow-up with confirmed contacts. Online ads can raise awareness in fire-prone regions. SMS should only be used for warm outreach once a homeowner has already shown interest.

Recommended

Door Knocking
Direct Mail

supporting

Phone Outreach
Email Marketing
Online Ads
SMS

Measuring Success

Track inspection requests and conversions within high fire-risk zones. Monitor roof replacements completed and referrals from upgraded homeowners. Success is best measured by both jobs won and community trust built.