What is Driving for Dollars?
Driving for Dollars is about spotting opportunities others miss. By cruising neighborhoods and noting homes with visible signs of distress—like peeling paint, overgrown yards, or vacant look—you identify prospects before they start searching for help. It’s a proactive way to create leads straight from the street.The Right Audience
Homeowners or landlords with properties showing signs of neglect, vacancy, or deferred maintenance. Best for services like roofing, landscaping, junk removal, HVAC, exterior cleaning, and property management. Add/remove/modify criteria most likely to identify your potential customers. Map ShapeSee How Many Driving for Dollars Are in Your Market
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Outreach Channels
Start with direct mail or door knocking to make the initial connection|then follow up with phone outreach or email for homeowners you identify as high-potential. Online ads can reinforce awareness in the neighborhoods you’re canvassing.Measuring Success
Track new leads captured per route, and monitor conversion rates by property type or visible condition. Over time, identify which signs of distress—like roof tarps or vacancy—consistently lead to the most jobs. Expect early wins but stronger insights after several weeks of fieldwork.