What is Delayed Maintenance?
As homes age, systems wear out, layouts feel dated, and styles fall behind. Many owners delay updates until problems arise, creating opportunity for contractors to step in early. This play targets long-term owners in older homes who are financially ready to modernize, improve comfort, and boost resale value.The Right Audience
Homeowners in properties built before 1995 with 10+ years of ownership and 50%+ equity. These households are strong candidates for full remodels or significant system upgrades, especially in neighborhoods with older housing stock or strong appreciation.See How Many Delayed Maintenance Are in Your Market
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Outreach Channels
Direct mail and email start the conversation with credibility. Phone outreach helps secure consultations|while online ads reinforce your brand in target neighborhoods. Door knocking can also work in older- home areas where visible wear increases receptivity.Measuring Success
Track responses by build year and ownership length. Monitor conversions from consultation to contract, and evaluate project scope by neighborhood to identify the most profitable areas for future outreach.