What is Community Sponsorships?
Showing up in person—school carnivals, farmers markets, or street fairs—builds trust in ways ads never can. This play helps you turn visibility into real relationships by sponsoring, attending, and engaging in the events where your future customers and referral partners already are.The Right Audience
Local homeowners, residents, and referral partners who live near the event area and are likely to attend. These are people who notice who’s investing in their neighborhood—and appreciate a familiar face they can turn to when home service needs arise. Local Geo Owner Occupied HomeownersOutreach Channels
Use direct mail to invite nearby homeowners to the event and introduce yourself as a sponsor. Online ads and email can promote your booth or raffle before the event. During the event|collect leads via QR codes|giveaways|or short “home maintenance checklists.” Afterward|follow up with a thank-you and offer to connect. Phone and TEXT should be reserved for people who opt in at the booth.Measuring Success
Track new contacts captured at events and how many convert into service requests, estimates, or booked jobs. Monitor referrals, email follow-up engagement, and inbound interest tied to your visibility. This is a farming play—growth comes from consistency and presence.