What is Circle Marketing?
Circle Marketing leverages the power of proof. When you’ve just completed a job, nearby homeowners notice. By reaching out to those neighbors right away, you tap into trust and visibility. People prefer hiring a provider already proven on their block, making this play one of the fastest ways to turn one job into many.The Right Audience
Neighbors within ¼–½ mile of your completed job, especially in areas with homes of similar age and condition. These owners are likely to face the same service needs, making them highly relevant prospects.Outreach Channels
Start with direct mail to highlight the nearby project|then reinforce with door knocking for face-to-face impact. Phone and email follow-ups work best if you have contact details for the surrounding properties. Online ads can amplify visibility and keep your presence top-of-mind in the neighborhood.Measuring Success
Track response and conversion rates by neighborhood. Compare performance to past job areas to see where circle outreach delivers the highest ROI. Results usually peak when outreach happens within 1–2 weeks of completing the first job.