What is Cash-Out Upgrades?
Many homeowners are tapping into equity through cash-out refis or HELOCs to invest in remodels, additions, or upgrades. This play connects you with financially ready households seeking a trusted contractor to guide projects that enhance comfort, function, and long-term value.The Right Audience
Homeowners with a recent cash-out refinance or HELOC, 5+ years of ownership, and properties in mid- to high-value ranges. These households have financing in place and are motivated to remodel. Apply Estimated Equity % as an optional filter when prioritizing larger upsell opportunities beyond the HELOC budget.See How Many Cash-Out Upgrades Are in Your Market
Add your location after opening.
Outreach Channels
Direct mail and email introduce the opportunity and build trust. Phone outreach and in-person consultations close high-value projects by fostering relationships. Online ads can broaden awareness in targeted neighborhoods. SMS should only be used for warm|opted-in homeowners to confirm interest.Measuring Success
Track consultations booked, average project size, and close rates. Monitor the timeframe between equity event and signed contract to refine timing for outreach.