Skip to main content
Pricing
Try it Free

Aging Roofs

What is Aging Roofs?

Roofs typically last 20–25 years, but many homeowners delay replacement until leaks or visible damage appear. By targeting homes built between 1995 and 2005, you can offer peace of mind and proactive upgrades, helping owners avoid costly emergencies and plan ahead.

The Right Audience

Owner-occupied homes built between 1995 and 2005, especially in regions with severe weather exposure. Equity-rich owners are most likely to invest in a roof replacement before problems arise.
Yr Built: 1995-2005 Owner Occ?: Yes Est Equity %: 30+ Type: Single Family

See How Many Aging Roofs Are in Your Market

Open Example List

Add your location after opening.

The Right Message

Position roof replacement as smart planning, not fearmongering. Educate homeowners about roof lifespans, stress the value of proactive maintenance, and highlight your ability to provide trusted, local service with free inspections.

Key Themes

Roofs reach end-of-life at 20–25 years
Prevent leaks and costly repairs early
Free inspections for proactive planning

Calls to Action

Schedule a free roof inspection
Book a no-obligation roof estimate
Request a condition report today

Browse Aging Roofs Templates in our Marketplace

Example Templates

Outreach Channels

Lead with direct mail and door knocking for visibility in target neighborhoods. Reinforce with phone and email for confirmed contacts. Online ads can highlight urgency as homes age. SMS should be limited to warm outreach with engaged or past clients.

Recommended

Door Knocking
Direct Mail

supporting

Phone Outreach
Email Marketing
Online Ads
SMS

Measuring Success

Track inspections booked by home age and monitor how many convert into replacements. Over time, measure ROI by comparing conversion rates across different build-year ranges.