What is Vacant Properties?
Vacant homes aren’t just an eyesore—they’re a liability. From mounting maintenance costs to break-ins and code violations, unoccupied properties can quickly become more trouble than they’re worth. This play helps you connect with owners—often out-of-area landlords or heirs—who may be ready to offload the burden.The Right Audience
Owners of vacant residential properties—often out-of-area landlords or heirs—who no longer occupy or maintain the home. These properties create stress, cost money, and are often unlisted simply because the owner hasn’t yet decided what to do.See How Many Vacant Properties Are in Your Market
Add your location after opening.
Outreach Channels
Phone and Email are the best bets for reaching vacant property owners. Direct Mail can work|but only if the mailing address differs from the vacant site address|which requires building a separate list with that condition.Measuring Success
Track how many vacant property owners engage, request assessments, and move forward with a sale. Monitor conversion rates by property type and owner distance.